Greenhouse Canada

OFA and ANLA plan new event

July 16, 2012  By Canadian Garden Centre & Nursery

July 16, 2012, Columbus, OH — OFA – The Association of Horticulture Professionals and the American Nursery and Landscape Association (ANLA) are launching a new event for the green industry.

The new event, named "Next Level," will be held Jan. 31 to Feb. 2, 2013 at the Gaylord Opryland Hotel in Nashville, Tenn.

"Every individual, every organization has a next level, the next dimension of performance and results to realize,” said OFA CEO Michael Geary. “The Next Level event is designed to help participants clarify their own next level, expose them to the ideas and insights to help bridge that gap, and connect them to like-minded colleagues who can support their journey."


The Next Level event will focus on education, focusing attendees on working on their business and not just in their business.
ANLA and OFA have retained the services of nationally recognized educational event designer Jeffrey Cufaude to help plan this meeting. He will work with a planning committee made up of members from both organizations.

"Our industry faces a new normal in terms of the economy, our customers and our competitors,” said Bob Dolibois, ANLA’s executive vice-president. “The top industry firms of the next 20 years need to identify how their businesses have to change in order to enjoy continued success. This meeting is the place where that will happen."

With direction from volunteer leaders, an initial meeting with the staffs of OFA and ANLA, held in June, defined the goals for the conference. The educational program is currently under development. Further details will be available at the end of September.

For more information about Next Level, visit

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