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NRF reveals top ten trends for the holiday

October 27, 2010  By Amanda Ryder


Oct. 27, 2010 – The National Retail Federation in the U.S. has released
its holiday forecast for 2010 and has also compiled a list of trends
gleaned from the full report. Here's a look at the top ten holiday
consumer trends:

Oct. 27, 2010 – The National Retail Federation in the U.S. has released
its holiday forecast for 2010 and has also compiled a list of trends
gleaned from the full report. Here's a look at the top ten holiday
consumer trends:

#1: Americans [still] aren’t ready to declare an end to the recession. 

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#2 …But there are all sorts of reasons to be optimistic about the holiday season this year.

#3: Fundamentals are out. Fun is in.

#4: There’s still room for service with a smile.

#5: Forget price. It’s all about value.

#6: Kids today are a walking contradiction. They’re not shopping early but they’ve got an ambitious list of the
stores where they want to make purchases

#7: It’s all about me. Again. People will take advantage of holiday sales to make
non-gift purchases for themselves.

#8: Men are from Mars and women are from Venus when it comes to shopping habits.

#9: The biggest spenders are just one click away. Online shoppers have deep pockets.

#10: One in four smartphone users will use their mobile device to shop for gifts, compare prices and research products.

For a full look at each trend, visit Retail's BIG Blog.


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