World’s smallest tomato to debut
Oct. 30, 2017, Leamington – Big things come in small packages, and the newest addition to the NatureFresh Farms product line should be huge in the market.
NatureFresh Farms will exclusively grow and market Tomberry® tomatoes in Canada, the United States and Mexico.
Described as “The World’s Smallest Tomato,” the Tomberry is about 0.5 to 1 cm in diameter with an average fruit weight of 1 to 2 grams, perfect for snacking.
Jan van Heijningen, director at Eminent Group, and John Ketler, Farm Manager at NatureFresh Farms, finalized the agreement during the PMA Fresh Summit tradeshow in New Orleans.
In spring of 2018 NatureFresh™ Farms will begin growing and marketing this exciting new variety of tomato from its Leamington facilities.
Plans are to expand the production of the Tomberry tomato over the next few years as the category grows to meet consumer demands for snacking tomatoes.
This past year NatureFresh Farms trial and development team has worked with Eminent NL Seeds to explore new tomato varieties that would fit the growing trend in the snacking category.
SOMETHING NEW FOR FOOD SERVICE
Not only does the Tomberry deliver in flavour, it brings a new look and ingredient to the culinary world of food service. These attractive berries are very versatile in the use of salads, hot dishes, and visually appealing.
“The Tomberry is unique in size and has caught the interest of our retail partners,” explained Matt Quiring, executive retail sales manager.
“The snacking trend in North America has exploded and we continue to search for new items that will help grow our snacking category. This pearl sized fruit’s unique size is something hard to miss and even more difficult to pass by without picking up. Once a consumer tries them, we are confident that they will be coming back for more.”
SPRING PRODUCT LAUNCH WITHIN TOMZ® SNACKING CATEGORY
Over the next few months, NatureFresh Farms will be developing packaging and branding for a launch scheduled in spring 2018.
“This is a perfect fit to complement our TOMZ® snacking category and our brand strategy,” said Peter Quiring, president and owner of NatureFresh Farms.
“We want to grow and market the best tasting tomatoes, peppers, and cucumbers and we are excited to offer this for the first time from our Leamington greenhouse starting next spring. Our research team works hard at identifying these new varieties that taste exceptional, and we look forward to the new opportunities they provide for future consumers.”
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