Why you should raise your prices

June 01, 2010
Written by Frank V. Cespedes, Elliot B. Ross and Benson P. Shapiro
June 1, 2010 - Face it: Most companies can’t compete on price. And the good news is they don’t have to. By competing on performance instead of price, you shift the battle to where your company’s strengths lie — in the ability to deliver unique benefits. MITSloan Management Review reports. | READ MORE

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