The importance of plant trialling to the industry
June 16, 2015, Portland, OR — Dr. Allan M. Armitage will headline a distinguished list of industry experts at the 2015 International Trials Conference, held in conjunction with 2015 Farwest Show.
Armitage is Professor Emeritus at the University of Georgia.
His Keynote, The Importance of Being Honest, will be delivered Aug. 25, and looks at the benefits, challenges and potential for improved plant trialling and the implications therein for end users – landscapers, designers, and gardeners.
Later in the day, Armitage will co-facilitate a breakout session with Diane Blazek, executive director with All-America Selections/National Garden Bureau, on aspects of setting plant standards.
The International Trials Conference runs from Aug. 24-27. It dovetails into the 2015 Farwest Show, scheduled for Aug. 27-29.
DEVELOPING TRIALLING STANDARDS
The trials conference, attended by plant professionals and industry leaders from around the world, convenes biannually to share ideas on evaluation strategies, develop trialling standards, and explore the plant characteristics demanded by plant buyers and growers.
A complete list of schedules, speakers and topics is available at www.FarwestShow.com.
In addition to the speakers agenda, the conference includes an opening reception, tours of area nurseries and trial sites, and educational sessions.
“The world of horticulture always needs new plants and new ideas,” said Armitage. “One of the cornerstones of introducing good plants and ideas is trialing. If you have any interest in trialing, this conference must not be missed.”
OREGON ASSOCIATION OF NURSERIES
The Oregon Association of Nurseries (OAN), based in Wilsonville, represents more than 900 wholesale growers, retailers, landscapers and suppliers. Oregon’s ornamental horticulture industry is the state’s largest agricultural commodity, with annual sales of $745 million. Oregon’s nursery industry is a traded sector; nearly 75 per cent of the nursery plants grown in Oregon are shipped out of state.
For information, visit www.oan.org or call 503-682-5089.
The Farwest Show, the largest green industry show in the West, is produced by the OAN, a trade organization that represents and serves the interests of the ornamental horticulture industry. Any revenue realized by the OAN is reinvested into the industry through education, research, marketing support and government relations.
For more information about the 2015 Farwest Show, visit www.FarwestShow.com or call 503-682-5089.
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