Schoneveld named Grower of the Year 2014

September 18, 2014
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Sept. 18, 2014, Qingdao, China — Schoneveld Breeding has been selected International Grower of the Year 2014 by a jury of industry experts.

“We are extremely proud,” said Peter van de Pol, managing director and owner of Schoneveld Breeding. “This is tremendous recognition for our company, our employees and our focus on supply chain collaboration.”

This prestigious award is an initiative of the AIPH (International Association of Horticultural Producers) and FloraCulture International.
Each of the 25 participating countries could nominate one candidate, four of whom eventually competed for the award. Other companies in the top four included:

• Silver rose - Fujian Liancheng Orchid Corporation, China.

• Bronze rose – the Queen nursery owned by Knud Jepsen, Denmark.

• Fourth place – Winkelmolen Nursery Ltd., Canada.

Winkelmolen Nursery is a tree and shrub grower in Ontario. It is situated on 600 acres of land producing trees and shrubs for garden centres, cities, conservation areas and other nurseries.

The jury assessed the entries on economic performance, the level of innovation, the effectiveness of the marketing strategy, high environmental standards and the organisation of human resource management.

Schoneveld Breeding received the highest score on all criteria. In particular, it was singled out for supply chain collaboration.


“The current economic climate means that these days we not only have to work harder, we also have to work smarter,” said van de Pol.

“We firmly place the emphasis on working together with the other links in the chain. That is beneficial for all parties.”

Schoneveld Breeding puts the grower centre stage and gives advice regarding cultivation, marketing and sales.

“By sharing our specific professional knowledge, and by learning from our partners, we can make more progress than if we were to operate alone.”

As well, the breeder is continuously investing in research and in the skills of its employees. “Quality has become a prerequisite, it is no longer just a distinguishing factor.”

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