Rooftop greenhouse: is this the future of food retailing?

April 10, 2014
Written by Gotham Greens
April 10, 2014, Brooklyn, N.Y. — A stunning glimpse into our green future is underway in Brooklyn where Gotham Greens has built and is now operating a 20,000-square-foot, state-of-the-art, climate controlled farm on the roof of a local Whole Foods Market.
The hydroponic greenhouse grows the highest quality vegetables all year round – including the dead of winter.
A sophisticated computer control system continually measures sunlight, heat, wind, humidity and more – and adjusts the greenhouse accordingly – to ensure optimal growing conditions.

The company’s expert farmers grow the freshest and best tasting produce available on the market, year round.

The new facility will produce over 150 annual tons of premium quality, pesticide-free vegetables and herbs. Gotham Greens has introduced several new varieties of leafy greens, lettuce, and tomatoes to its existing line of products.


When compared to conventional agriculture, Gotham Greens’ hydroponic methods use 10 times less land and 20 times less water.

Pesticide use and fertilizer runoff – one of the leading causes of global water pollution – are eliminated.

The company’s sterile greenhouses and comprehensive food safety program minimize the risk of food borne pathogens including E. coli and salmonella.

By growing locally, Gotham Greens eliminates the carbon footprint linked to shipping produce long distances. For the consumer, this means the freshest and most nutritious produce imaginable – often times harvested and on the shelves the very same day.

“We are dedicated to providing our customers with the freshest and best tasting, hyper-local produce available, year-round.


"With this new, larger facility – our first on a supermarket – we’re excited to further disrupt the conventional produce supply chain and contribute even more to the growing local food movement taking root across the country,” says Gotham Greens co-founder Viraj Puri.

“We’re thrilled to be expanding our company in NYC and in other cities with the goal of bringing Gotham Greens’ premium quality, local produce to even more urban communities nationwide.”

J’aime Mitchell, Green Specialist for Whole Foods, describes Gotham Greens as “the industry leader in urban farming.”

It has been a valued local supplier of high quality, flavorful and fresh produce to Whole Foods Market since 2011, “making this greenhouse partnership a natural and extremely exciting next step in our relationship.

“We’re particularly excited to work with an organization with roots right here in Brooklyn and a mission – local, fresh, sustainably produced food – that’s very much in line with our own.”


Gotham Greens is a leading producer of premium-quality, greenhouse-grown vegetables and herbs.

Since building the first commercial-scale hydroponic urban greenhouse in the U.S. in 2011, Gotham Greens has quickly become a worldwide pioneer in the field of urban agriculture.

The company provides its diverse retail, restaurant, and institutional customers with reliable, year-round supply of produce grown under the highest standards of food safety and environmental sustainability.

Based in Brooklyn, NYC, Gotham Greens is involved in urban greenhouse agriculture projects in cities across the United States.

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