The change has been underway the past three years and has been designed to take advantage of synergies including logos, corporate cultures and places emphasis on the well-known consumer brand.
Consumers are already familiar with Red Sun – the brand has been on the company’s exclusive basket weave Artisan Series packaging, in the news and on the consumer table for over a decade.
|Jim DiMenna of Red Sun Farms.
“As we continue to grow and build more greenhouses across North America that further increases our retail business segment, we wanted to finalize our brand identity with one the consumer could identify with during and after their shopping experience. With this goal in mind, we’ve gone to our roots with Red Sun Farms.”
The goal of the brand transition strategy is to further connect with consumers on all platforms, internally and externally.
“Our customers already identify and have placed their buying confidence in the Red Sun brand so this was a natural next step,” said marketing and public relations manager Sabrina Pokomandy.
“Having a synonymous trade name with a recognized consumer brand name has been our transitional B2B and B2C brand strategy for a few years now and I am pleased to see it come to fruition.”
FIVE HUNDRED ACRES OF GREENHOUSE PRODUCTION
Red Sun Farms grows tomatoes, bell peppers and cucumbers in over 500 acres of state-of-the-art greenhouses in Canada, Mexico and the U.S.
It has been awarded many accolades, such as being judged one of the 50 Best Managed Companies in Canada, and most recently one of the world's top five marketers and growers at the Tomato Inspiration event.