POP materials for Pollinator Plant Challenge

April 04, 2016
Written by National Garden Bureau
April 4, 2016 – The National Pollinator Garden Network in the U.S. is encouraging consumers to plant pollinator-friendly gardens to support pollinator health within their landscapes and their greater community.

The organization’s Million Pollinator Garden Challenge, inspired by a White House initiative, is to have one million pollinator gardens planted and registered by the end of 2017. (Click images for full view.)

Thanks to the Horticultural Research Institute (HRI), the research arm of AmericanHort, garden centres can join the Million Pollinator Garden Challenge push for pollinator gardens by directing consumers to pollinator plants using specially designed point-of-purchase (POP) materials.

HRI donated in-kind design services to produce “Help Us Plant One Million Gardens” point-of-purchase (POP) materials, which can be printed on-demand through Garden Centre Marketing.

The colourful and educational marketing materials include hang tags, bench cards and a variety of sizes of banners all depicting pollinators and their favourite flowering plants.

“These pollinator POP materials are such an effective way to communicate with gardening customers on the need to support our nation’s pollinators,” says Diane Blazek, executive director of the National Garden Bureau, a founding member of the National Pollinator Garden Network.

“Pollinator health has become an important cause and concern for consumers. These signs help them make the purchasing decisions that relate to and support their desire to build pollinator habitat.”

“Our industry’s retailers will play a key role in shoring up pollinator health in this country,” says Craig Regelbrugge, AmericanHort’s senior vice-president of industry advocacy and research.

“They are the link between what pollinators need in the way of food and shelter and the ability for people across this country to provide it. We’re making these signage options available at a low cost for garden centres in order for them to visibly spread the word about the importance of using pollinator plants.”

Visit www.millionpollinatorgardens.org for more information.

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