Leading gardening brands coming together

June 01, 2012
Written by Jiffy
June 1, 2012, Norton, MA — Seed Holdings, Inc., and Jiffy International AS have completed a transaction in which Seed Holdings has acquired from Jiffy, substantially all of the assets of Ferry Morse Seed Company (U.S.) and A.E. McKenzie Inc. (Canada).

At the same time, Jiffy has taken a minority shareholding in Seed Holdings.

Seed Holdings is also the shareholder of Plantation Products LLC, an innovative merchandiser of flower and vegetable seed packets, and the owner of the following Home Gardening brands NK Lawn & Garden American Seeds Fredonia Plantation.

Products Ferry Morse, founded in 1856, is one of the leaders in the U.S. market for consumer seed packets. McKenzie, also with more than 100 years of history, is a market leader in the corresponding Canadian market.
Both companies are marketing seed starting products consisting of the following professional product lines from Jiffy – Jiffy 7 peat pellets, Jiffypot, biodegradable plant pots, and Jiffy Mix premium growing media.

The exclusive cooperation with Jiffy will ensure access to state-of-the-art technology giving the home gardener the same high quality products as used by the most demanding industrial growers.

The new company will continue to sell these products under the Jiffy brand, and may launch additional lawn and garden product lines under the same brand.

Questions or comments? Email greenhouse@annexweb.com

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