Jiffy to open N. American manufacturing centre

February 25, 2013

Written by Dave Harrison

Feb. 25, 2013, Norton, MA — Jiffy Products of America is constructing a new state-of-the-art soil manufacturing facility here, producing differentiated soil mixes using peat moss from Canada and Europe, and coir from Jiffy Sri-Lanka.

Making the announcement was Jiffy Internationals executive vice-president Dagfinn Andersen, along with Rick Friedrich, director of sales for the Americas.

“European growers have been fortunate over the years to have access to a broad range of soil mix options using various sources of peat,” said Friedrich.

“One of our goals when Jiffy entered the U.S. substrate market in 2011 was to bring that European flavour and performance to North America. The Jiffy mixes have been well received, and with the Norton facility, this puts us close to some key markets and customers.”

The Norton facility, added Andersen, “follows to an extent our strategy in the Netherlands.”

In Moerdijk, the Netherlands, Jiffy receives different kinds of peat from around the world, which is processed and combined with additional ingredients like Jiffy’s own RHP certified coir to make various types of mixes specifically suited to a grower’s need.

“Because of the strategic location of Norton,” Andersen continued, “mixes produced here can quickly and efficiently reach many key horticulture and agriculture markets in both Canada and the U.S.”