Exhibitors at Expo 2010 given best booth awards

October 22, 2010
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Oct. 22, 2010 - Winners of the Best Booth and Best Promotion award were announced on Wednesday, at Expo, formerly Garden & Floral Expo, which took place in Toronto from Oct. 18-19. The winning exhibitors were: Best Booth Award under 200 sq ft – Freeman Herbs Inc., Beamsville, Ont., Booth 464, and the Best Booth Award over 200 sq ft went to Scott’s Canada Ltd, Mississauga, Ont., Booth 745.
 
“We are very excited that these exhibitors were presented with the Best Booth Awards. Their hard work and passion were clearly evident and deserve recognition,” said Lorraine Pigeon-Ivanoff, Show Manager for Expo. “By highlighting the best in the industry other exhibitors have an opportunity to learn about various display and promotional tactics that are available to them”.
 
Freeman Herbs Inc, and Scott’s Canada Ltd. were judged based on a set of pre-determined criteria. The criteria used to determine the winners of the Best Booth Award were:
· Design/Visual Impact (lighting, focal point)
· Quality of Exhibit Construction (cleanliness, safety)
· Client Identification (signage, staff identification, promotional product, product distribution to advertise the company)
· Product Presentation (promotional material, layout, unique display techniques, visual aids)
· Booth Personnel (passion for their work, appearance, knowledge of their product, willingness to answer questions, pride in their company)
 
The judges were: Jennifer Allaby, senior account executive, Stronco Group of Companies; Elizabeth McCullough, CDE, general manager of Trade Shows, Canadian Institute of Plumbing and Heating; and Deborah Dugan, CDE, CEM, vice president of sales and marketing, CONEXYS Registration Ltd.
 
“Freeman Herbs Inc’s booth is unique every year and this year it was reflective of a European Shop with its ambient atmosphere,” said Elizabeth McCullough, CDE. “What I enjoyed was how both booths were visually merchandised to be inviting to show attendees. Retailers in turn can emulate these merchandising concepts to make their store product displays more inviting to customers, thereby increasing sales”.
 
Scott’s Canada Ltd’s booth was also unique and positively portrayed their brand image with clear and distinct signage. Their booth had ample staff that were welcoming and engaging with customers. They also placed a strong emphasis on product merchandising.

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