Dümmen Orange grows domestic leadership

November 03, 2017
Written by
Nov. 3, 2017, Columbus, OH – Dümmen Orange will be transitioning management of North America to its domestically grown leadership team, a natural next step towards increasing local insights with global reach.
The Dümmen Orange team in North America has accomplished a lot in the last few years by successfully providing more robust solutions to their customers through an expanded product offering and becoming one of the most recognized names in the industry. These accomplishments were through the hard work and contributions of a team that has grown from 10 to 90 individuals in the last five years.
Managing partner Perry Wismans sees this as a pivotal moment to hand over leadership to the local North American-based team, “the next generation of leadership is ready and I look forward to seeing the great things they accomplish together as a team for the organization and the industry.”

CEO Biense Visser adds that “given the success Perry has created in North America, he will be taking on a new role as global head of Floricultural Innovation. In this capacity, he will remain a senior advisor to the Dümmen Orange North America team.”

The North America Commercial team will continue to be led by Eduardo Flores, finance will continue to be led by Frank Magnusson, and operations will continue to be led by Kate Santos.


Dümmen Orange North America is a leading company in the breeding and development of cut flowers, bulbs, succulents, pot plants, bedding plants and perennials. The company employs over 90 people in North America. In addition to a large marketing and sales network, it has a diversified network of specialized production sites.

The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.

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