Jan. 3, 2013, Columbus, OH — The official central reservation website for the 2013 California Spring Trials is now online.
OFA (The Association of Horticulture Professionals) announced that this year, more than 30 companies will exhibit at 19 locations from April 6 to 11. Attendees can arrange appointments through the website to create personalized itineraries that can be printed or viewed via a mobile site. There is no fee for attendees to use the service, which was developed by OFA and Clarity Connect, a provider of technology and marketing solutions.
The registration service can be accessed at www.ofa.org/springtrials.
The California Spring Trials is an annual week-long event held at various locations throughout the state. The event is a launching ground for some of the newest plant varieties, signage and packaging products, and merchandising programs and concepts. In addition, many locations include PGR experiments, outdoor trialing, and technical information and help.
The event includes many of the leading plant breeders, growers, and suppliers showcasing their plant varieties and new products. Formerly known as the “Pack Trials,” attendees use the occasion to get an early look at products and to learn directly from producers the recommended growing and retail strategies.
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