Beekenkamp, Danziger sign poinsettia deal

January 27, 2016
Written by
Micha Danziger, co‐CEO of Danziger “Dan” Flower Farm and Annie Beekenkamp, president and co‐owner of the Beekenkamp Group.
Micha Danziger, co‐CEO of Danziger “Dan” Flower Farm and Annie Beekenkamp, president and co‐owner of the Beekenkamp Group.
Jan. 27, 2016, Mishmar HaShiva, Israel — Danziger is continuing to expand its portfolio of products to the North American market with the addition of cuttings of Beekenkamp’s leading poinsettia varieties.

“We are pleased to meet the demands of our customers through collaboration with a market leader like Beekenkamp,” says Micha Danziger, co‐CEO at Danziger “Dan” Flower Farm.

“We’ve worked hard to establish an advanced production infrastructure that provides our customers with the highest level of quality and service.”

With more than 15 years of experience in poinsettia breeding, Beekenkamp conducts extensive trials at five different U.S. sites for all of its poinsettia varieties.

Growing poinsettias “demands the utmost commitment to turn out an excellent product, and this is exactly what we are doing,” says Cor Bremmer, commercial director of Beekenkamp.

Cuttings will be supplied from Danziger’s new production farm in Guatemala and sold by both companies.

Beekenkamp varieties available from Danziger include Hera, Astro, Solar, Leona and Charon. They will be available for delivery this season.


Beekenkamp Plants BV has vegetables and ornamentals divisions producing starting material for the professional grower.

It has an annual production of over 850 million young plants. Beekenkamp Plants BV is a breeder of begonia (indoor and outdoor), dahlia, poinsettia, celosia, campanula and lavendula.


Danziger “Dan” Flower Farm, a global leading breeder and propagator of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights. It offers over 500 different plant varieties, sold in more than 60 countries.

The company markets its varieties to approximately 450 customers and holds more than 300 licence agreements with nurseries world‐wide.

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