View the embedded image gallery online at:“Education is a key component of who we are and we wanted to ensure that our neighbors had a chance to see exactly how we grow, from seedling to harvest.”
Within days of the registration going live, there was more interest than hours available in the day as well over 1000 people registered to tour the facility. NatureFresh had planned on the event lasting one day, however, it had to extend the tour to two days in order to accommodate all those interested.
ACTIVE PARTNER IN THE COMMUNITY
“For us, it’s more than just existing in Delta. We want to be an active partner in the community. It is important for us to show our neighbours how we grow and provide total transparency,” said president and CEO Peter Quiring.
“We had school groups, senior homes, care facilities, farming clubs, and many families come out. It was great to be able to show everyone exactly where the produce they have sitting on their kitchen table comes from.”
With interactive sessions the team was able to give individuals a firsthand understanding of greenhouse growing techniques such as the Integrated Pest Management (IPM) system and the growing medium.
The company operates on a mantra coined by Peter Quiring. “We don’t just grow produce, we grow people.”
In that spirit, NatureFresh partnered with JJ Safe House and Open Doors Delta to raise awareness and funds for the local charities.
With produce being sold for $2 an item, approximately $2000 was raised in addition to over 3000 pounds of produce being donated to the charities to help support local families having a healthier and happier Thanksgiving.
“The feedback was phenomenal,” said Ketler. “The community was amazed by everything from the scope and technology incorporated in the facility to the flavour of the tomatoes. Overall, we couldn’t have asked for a better event.”
To learn more about NatureFresh™ Farms, visit naturefresh.ca.
ABOUT NATUREFRESH FARMS
NatureFresh Farms has grown to become one of the largest independent, vertically integrated greenhouse vegetable growers in North America, with operations in Leamington, Ontario, and Delta, Ohio.