2019 IPM Essen begins

January 21, 2019
Written by Greenhouse Canada
IPM Essen will take place at Messe Essen once again, from January 22 to 25, 2019, with 1,600 exhibitors from 50 countries.

Show organizers picked out specific areas of focus for different sectors of the green industry.

Ornamental Plants and Tree Nursery Goods: Tree nurseries and horticultural businesses from all over the world will introduce their portfolios. Whether seasonal bedding plants, perennial shrubs, colourful ornamental bushes or hardy woody plants, horticulturalists and landscapers will find a diverse range for all designing needs. Robust and climate-tolerant plants will be of interest.

FDF Flower Trends in 2019: Fresh Trendsetters for the New Year
The Holland Flower Office will share three major consumer trends: "Harvesting Elements", "New Frontiers" and "Soft Landing". Chrysanthemums also continue to be top sellers in floristry. The "Urban Jungle” showroom will include modern displays of house plants, exhibiting the "House Plant of the Month" campaign initiated by the Holland Flower Office, along with "Flower Agenda 2019".

Fruit, vegetables and herbs days (Jan 24-25)
The young consumer generations are different. They no longer buy their plants in a customary nursery, but instead order them and obtain information about them using the internet and social media channels. The classic retail nurseries and garden centres are losing these consumer groups. How can these consumers be won back? What products attract the younger generations? In their sessions, speakers on the Fruit, Vegetables and Herbs Days will explain what specific characteristics exist and are worth changing over production for. In total, there will be ten lectures on the programme, including Carsten Markus, Brand Manager for Experience Green at Sagaflor, on how gastronomic concepts can supplement sales in the garden centre. Plus, Markus Kobelt, Managing Director of the Lubera Fruit and Berry Tree Nursery, will report on the optimum utilisation of new media for a tree nursery.

A variety of goods
Chrysanthemums and stress-resistant summer lindens from partner country Belgium, air-improving growths from Denmark, yuccas from Costa Rica, drought-resistant plants from Israel, roses from England, balcony tomatoes from France, thick-leaved growths from Mexico, robust tree nursery goods from Poland, little lemon trees from Italy or orchids from Taiwan – breeders will show their newest plant creations. The Innovation Showcase in Hall 1A will highlight the best new varieties in the "Bedding and Balcony Plants", "Tub Plants", "Flowering House Plants", "Cut Flowers", "Woody Plants" and "Shrubs" categories.

Other notable items include the International Grower of the Year (IGOTY) Awards presented by the International Association of Horticultural Producers (AIPH), as well as Dümmen Orange’s European introduction to Basewell and their GreenGuard poinsettias.

For more, visit https://www.ipm-essen.de/world-trade-fair/programme/

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