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New style of brand story-telling succeeds online


April 13, 2012
By Mia Pearson/Globe and Mail

Apr. 13, 2012, United States — The days when companies relied on
30-second TV spots and full-page newspaper ads as their main tools for
staying top-of-mind are long gone. New media and new ways to access
information have changed the marketing mix forever, the Globe and Mail
reports. | READ MORE


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