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NatureFresh launches locally grown program


May 8, 2017
By Dave Harrison

May 8, 2017, Leamington, Ont. – Trust is built on delivering the best quality you grow, regardless of the season. From seed selection to plant nutrition to cultivation and every step in between, NatureFresh™ Farms is taking its locally grown tomato program to new heights with the launch of OntarioRed™ Tomatoes.

“Customers want consistency in what they buy,” says company president Peter Quiring. “Our mobile Greenhouse Education Centre is helping tell the story of how we grow our vegetables but that only goes so far.

“When it comes to quality & flavour, we are making huge strides in the market with our TOMZ™ & OhioRed™ Program. With our greenhouse grown tomatoes from Leamington, we needed to take the same approach with our new OntarioRed Program. Same grower, same farm, from a brand you can trust. As a result, it helps us to connect the dots for our customers that we are the grower.”

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TOVS, BEEFSTEAK AND ROMA TOMATOES

The program consists of tomatoes on the vine, red beefsteak and roma tomatoes. All three items are available in a variety of pack formats to meet retailer demand.

“A grower knows his plants but knows his tomatoes even better. When you purchase an OntarioRed tomato, it’s coming from the same grower every time. We guarantee it,” says Isaac Braun, OntarioRed tomato grower.

According to Foodland Ontario, nine out of 10 principal grocery shoppers in Ontario recognize the Foodland Ontario logo.

“Foodland Ontario is an important promotional program that recognizes locally grown vegetables. As a trusted fresh produce brand, growers like NatureFresh Farms can benefit from participating in Foodland Ontario programs that promote Ontario grown tomatoes,” notes Chris Veillon, director of marketing at NatureFresh.

NatureFresh Farms will feature the new program at the upcoming CPMA Convention & Trade Show in Toronto from May 10-11. Attendees are invited to visit Booth 107.


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