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Nature Fresh to put focus on innovation at PMA

October 21, 2015  By Dave Harrison

Oct. 21, 2015, Atlanta, GA – Innovation in product merchandising is just one example of how NatureFresh Farms is keeping in tune with PMA Fresh Summit’s “Where Bright Ideas Grow” theme for this year’s Trade Show & Convention in Atlanta this weekend (Oct. 24-25).

From growing, to hand selecting product, to packaging, and to a complete sensory experience, there will be plenty of topics for discussion at Booth 4785.
“We understand customer buying habits are changing and we need to adapt to that,” said Ray Wowryk, director of business development.

The company has developed a destination experience in their booth at Fresh Summit complete with a living greenhouse system, product merchandising solutions, and a sensory experience with NatureFresh™ Corporate Chef Henry Furtado & his TomPopper™ Bar.


With the recent success of the company’s Greenhouse Education Centre, NatureFresh has built a new, completely automated micro greenhouse for Fresh Summit. Equipped with all functioning aspects of a typical NatureFresh greenhouse with cherry tomato plants, the micro version features a Bumble Bee Eco-System, irrigation, venting, and energy curtain system.

The micro-greenhouse is also equipped with iPad’s featuring the new NatureFresh App (available on iTunes) that contain more than 20 promotional videos. Video topics, narrated by NatureFresh employees, focus on the various aspects of the company’s greenhouse operations.
Product merchandising will be one of the focal points of the NatureFresh™ booth with innovative display systems that give more autonomy to the consumer to hand select the product they desire.


The TomBar™, built as a self-serve concept, gives consumers the ability to hand select up to 12 different tomato varieties at any given time.

The second unit, The Grape Tomato Machine, allows consumers to select from three unique grape tomato varieties, in a gumball machine type concept. “These type of solutions give a fresh opportunity to the customer to pick the color, type, and quantity they need.”
“In just a few months, consumers will be able to eat Ohio-grown tomatoes that will come from our new greenhouse facility in Delta, OH,” said Chris Veillon, director of marketing. With the first crop to be planted in November, NatureFresh will be unveiling its new OhioRed™ Tomato brand at Fresh Summit.

Off the trade show floor, NatureFresh has been named a finalist in the PMA Sensory Experience Contest that takes place on Friday (Oct. 23).

NatureFresh corporate chef Henry Furtado will be on site during the contest to prepare his version of a fresh caprese wrap. Furtado will be serving fresh recipes throughout the weekend at the company’s booth.

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