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Nature Fresh Farms wins Presidents Choice Fresh Product of the Year

Nature Fresh Farms has accepted the PC Fresh Product of the Year Award for their Ontario Greenhouse Mixiany Cherry Tomatoes.

“We are honoured and excited to receive this award as it truly is a testament to our team’s commitment to research and development,” said Vice President John Ketler. “Innovation is an integral part of the Nature Fresh Farms identity and thanks to our Discovery Center we are able to bring fresh flavourful product, like our Mixiany Tomatoes, to market.”

Each year the award is distributed by Loblaw Companies Limited to one of their nominees. The criteria requires the product to be unique and standalone as first to market in Canada. Additionally, it must be a commercial success, that is, it needs to have generated further sales and profit and had a major impact on the category for the period. The winner is determined by a ballot vote by colleagues of Loblaw Companies Ltd, with the award being presented virtually this year.

The Mixiany Cherry Tomatoes were performing very well in their research trials and were officially launched in Spring of 2020. The award considered products launched between Fall 2017 to Summer 2020.

“We’d like to thank the entire LBL-PC team for their support and confidence in our product,” shared Director of Sales, Matt Quiring. “Our Mixiany Cherry Tomatoes is just one example of how our devotion to quality and flavour is reflected in our products and it is extremely rewarding to see it received so well by both Loblaws and our consumers.”

Source: Nature Fresh Farms