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Mother’s Day statistics from the FPO


April 17, 2008
By Amanda Ryder


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April 17, 2008 – With Mother's Day only a few weeks away, the Flower
Promotion Organization
has released some fun facts about the floral
holiday.

April 17, 2008 – With Mother's Day only a few weeks away, the Flower
Promotion Organization
has released some fun facts about the floral
holiday.

These facts include:

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  • Mother's Day accounts for 25 per cent of all floral holiday sales (equal to Valentine's Day)
  • Mother's
    Day sales are composed from cut flowers (45 per cent), outdoor bedding
    and hanging baskets (38 per cent) and flowering houseplants and foliage
    (17 per cent)
  • 64 per cent of Mother's Day purchases are made by women, 36 per cent by men

The National Retail Federation's 2007 Mother's Day study has revealed that, in the U.S.:

  • Mother's Day accounts for $15.7 billion in retail sales
  • Floral sales accounted for $2.3 billion or 14.4 per cent of all Mother's Day spending
  • 72.4 per cent of Mother's Day purchasers bought some floral products at an average retail of $27.59
  • Mother's
    Day shoppers bought for mother/stepmother (62.5 per cent), wife (22.2
    per cent), daughter (8.7 per cent), grandmother (8.3 per cent), sister
    (6.6 per cent) and other relative (12.1 per cent)
  • 37.5 per cent made these purchases at special retailers (including florists)


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