Greenhouse Canada

Business Management
Meeting Your Needs


February 28, 2008
By Drew McCarthy

Topics

Meeting Your Needs.  It’s a new year, and here at Canadian Garden Centre and Nursery Magazine we find ourselves in the midst of change.

It’s a new year, and here at Canadian Garden Centre and Nursery Magazine we find ourselves in the midst of change. The popular Anja Sonnenberg, who has been the editor of this publication over the past three years, has left the magazine to take up a new position. We thank Anja for her tireless efforts during her time with us and wish her the very best in all of her future endeavours.

We’ve already begun our search for her replacement and hope to have a new editor on board by spring. In the meantime, I will be filling in. As editorial director, I must say that it is most enjoyable to be back on the “front lines” of a magazine.

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Since stepping in, I have had the pleasure of talking with, and more importantly, listening to, many of our readers and writers, as well as consultants, and garden centre owners and operators. It’s been very gratifying to see just how much you value this magazine. It has also been very enlightening to listen to your ideas on how we can better serve you through our magazine.

One of the more resonant comments that I’ve heard over the past few weeks came from one of our editorial advisory board members. She wanted to emphasize the fact that while most of our readers are experienced horticulturalists, they may not necessarily be experts in business management. Her suggestion is that we should publish more business articles. We agree.

Of course, we will continue reporting on new products, varieties and other related subjects, but we plan to sharpen our focus on helping you with the business side of your business.

The prevailing wisdom in the retail world these days seems to be that it is no longer good enough to just sell merchandise and services, what you need to sell is solutions.

That then is what we will be striving for in 2007, to help you find solutions to the problems you encounter in the day-to-day operation of your garden centre.

We are here to respond to your needs as readers and I would like to encourage all of you to send me an e-mail (dmccarthy@annexweb.com) telling me what you would like to see in the magazine in the coming year.

We are here to be your voice, your source and your strongest ally. I look forward to hearing from all of you, and in the meantime, I hope you enjoy this issue.