McGregor changes its marketing program
Sept. 13, 2010, Carlsbad, CA – McGregor Plant Sales has retained the
services of Pen & Petal, Inc. to handle all of its marketing,
advertising, and promotional needs.
“In order to best utilize our resources, we decided to outsource all of our marketing efforts,” says Cathy , president and CEO of McGregor. “After researching several options we feel confident that Kerstin Ouellet and her team at Pen & Petal will best help us continue and expand the great success we’ve been fortunate to enjoy over the last 25 years in the horticulture industry.”
As part of its duties Pen & Petal will develop and implement a comprehensive marketing and advertising campaign, and handle responsibilities such as media relations, development of customer communication pieces and sales tools, website coordination, and trade show and event planning, among other activities.
McGregor Plant Sales is recognized as a leading horticultural distributor in North America. It supplies professional greenhouse growers and nurseries with unrooted cuttings and other young plant starts. It is celebrating 25 years of service to the horticulture industry.
About Pen & Petal was founded in 2001. It is a marketing, advertising and PR agency servicing the green industry, with horticulture as its specialty.