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Mastronardi launches West Coast operations


March 3, 2009
By Mastronardi Produce/SUNSET®

ken_silveira_March 3, 2009, Kingsville, Ont. — Former Tanimura and Antle president
Ken Silveira has joined Mastronardi Produce/SUNSET® as the president of
Mastronardi Produce – West.

ken_silveira_March 3, 2009, Kingsville, Ont. — Former Tanimura and Antle president Ken Silveira has joined Mastronardi Produce/SUNSET® as the president of Mastronardi Produce – West.

The company is also opening a 20,000-square-foot warehouse in Salinas, California, to serve West Coast customers.
 
“For years, customers have been asking for our Sunset® brand on the West Coast,” said executive vice-president Paul Mastronardi. “Now we can do it with the same quality of service we provide in the East.”
 
Silveira brings a wealth of industry experience to Mastronardi after spending the last 19 years at Tanimura and Antle, most recently as president and chief operating officer.

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To assist Silveira with sales development, Mastronardi has also added 20-year industry veteran Laurie Gray, who most recently worked for Vancouver-based Greenhouse Gourmet.
 


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