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Mastronardi earns taste awards hattrick


May 12, 2014
By Dave Harrison

May 12, 2014, Kingsville, Ont. — Mastronardi Produce has been honoured
with the Superior Taste Award from the International Taste and Quality
Institute in Belgium for not one, not two, but three different products
this year.

May 12, 2014, Kingsville, Ont. — Mastronardi Produce has been honoured with the Superior Taste Award from the International Taste and Quality Institute in Belgium for not one, not two, but three different products this year.

SUNSET® One Sweet™ tomato, Sweet Twister™ peppers and new Y.E.L.O.™ brand cocktail tomatoes have all been given top honours from the prestigious International Taste and Quality Institute, which is based in Brussels, Belgium.

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Submitted products are judged on a variety of factors including looks, smell, texture and taste. All three SUNSET products excelled in every category.

“We’re extremely proud that three of our products have been honoured with the International Superior Taste Award,” said CEO Paul Mastronardi.

“It’s an incredible achievement to have our products recognized worldwide by chefs, sommeliers and consumers alike. Our brand is built on flavour and quality and this award is certainly a testament to our mission.”

The iTQi organization is the leading independent organization dedicated to testing and promoting superior tasting food and beverages from around the world. 

MICHELIN-STARRED CHEFS AND SOMMELIERS

The “Superior Taste Award” is the only stamp of quality in taste granted by the area’s opinion leaders, who happen to be Michelin-starred chefs and sommeliers.

The iTQi jury is composed of 13 different nationalities and members of the most prestigious culinary institutions throughout Europe.

Several hundred food and drink brands from over 80 different companies participate in the iTQi Awards each year.

KUMATO WAS FIRST FRESH PRODUCE WINNER

In fact, in 2010 SUNSET’s Kumato™ tomato was the first fresh produce item to win the prestigious award. Since then, a variety of SUNSET products have been awarded for their taste, including Zima™ and Angel Sweet™ snacking tomatoes.

“We warmly congratulate Mastronardi Produce on their achievement,” said Steve Gibas, operations manager of iTQi. “The company and team should be particularly proud to market products that are so valued for their superior taste.”


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