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Mastronardi brand is Inspired By Flavour™


October 23, 2012
By Dave Harrison

Oct. 23, 2012, Kingsville, Ont. — Mastronardi Produce will unveil its
new Inspired By Flavour™ brand program at the upcoming PMA Fresh Summit
in Anaheim, California, from Oct. 27-28.

Oct. 23, 2012, Kingsville, Ont. — Mastronardi Produce will unveil its new Inspired By Flavour™ brand program at the upcoming PMA Fresh Summit in Anaheim, California, from Oct. 27-28.

“The evolution of our SUNSET® brand is an exciting time for us as we continue to grow both nationally and internationally,” said director of marketing Chris Veillon. The new marketing program is the result of more 18 months of research, creative and strategic brand development.

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5095_sunset_logo_inspiredVisitors to Mastronardi’s PMA Booth 1248 will immediately notice the new high impact graphics on all labels, boxes, bags and related packaging. New products and packaging development will also be showcased during the show including the new SUNSET Angel Sweet™ tomatoes and Sweet Twister™ Peppers.

Mastronardi was also recently named a finalist with five items for the PMA Impact Awards; Excellence in Packaging with winners being announced on Oct. 27.

As part of the evolution of the SUNSET brand, consumers will immediately notice how the SUNSET logo has evolved. An overall smoother design combined with its signature orange, blue, and green colours, will give a much stronger position to the brand.

Strategically placed on new label dielines which now include specific varietal nutritional information, the SUNSET logo compliments high impact graphics that define the Signature, Gourmet and Organic product lines.

Mastronardi’s brand positioning for its SUNSET products is further strengthened with its Inspired By Flavour tagline. “We worked diligently with our senior management team and our creative partners to strategically position ourselves as the flavour gurus, so to speak.

“Based on our company’s years of success in launching products like Campari®, Splendido™, Zima™, and Kumato™, we are focusing on the key characteristic of our varieties, which is their flavour profile. We continually travel the world looking for the most unique and flavourful varieties and trial hundreds of tomatoes annually, we are truly inspired by flavour,” said Veillon.

“Flavour is who we are and what we have always been known for, now we are putting in our tag line,” said company president Paul Mastronardi.

Mastronardi’s executive chef’s Kathy Casey and Jason Rosso will be in the company’s both at PMA serving a wide range of hors d’oeuvres, appetizers and tasty treats throughout the show.

The new brand creative will be officially rolled out to all retailers in spring 2013.

Click here to learn more about Mastronardi Produce and its SUNSET® brand.


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