New succulents in striking colours
Just ahead of the California Spring Trials, Proven Winners has announced the debut of its Coral Creations™ Succulents line.
Proven Winners has partnered exclusively with succulent grower and collector Chris Hansen of Garden Solutions, who developed the successful Chick Charms® Sempervivum and SunSparkler® Sedum brands. Coral Creations will launch with over thirty cultivars that were selected for their fast finish times, compatibility in recipes and striking colors. Additionally, five succulent recipes, including a National Succulent Recipe of the Year, have been designed by Hansen to help growers, retailers and consumers focus on beauty and performance.
Growers and retailers often struggle with dull-coloured succulent varieties that quickly grow unruly. Choosing varieties that maintain eye-catching colour all season and grow vigorously while maintaining their compatibility in containers is key to the Coral Creations program.
"All the evidence points to the fact that consumers are still longing for succulents for many reasons – decorating indoors, low maintenance, the ‘cool’ factor and mimicking Pinterest,” said Marshall Dirks, Director of Marketing for Proven Winners. “We felt there was an opportunity to offer superior selections with incredible colours and recipes that were more refined than those currently being sold.”
The majority of Coral Creations varieties have been specially selected by Hansen for improved characteristics like increased disease resistance, brighter colouration, and stronger vigour or habit. Many have never been available in commercial quantities in North America until now.
“Compatibility is essential to the success of succulent recipes,” added Dirks. “Anyone can put plants together, but how will they look a month later? How about six to nine months later? We have done extensive trialing to assure that not only growers and retailers will have saleable recipes, but that consumers will get six to nine months of beauty and enjoyment out of them without having to worry about them becoming overgrown.”
Proven Winners recommends that growers produce Coral Creations recipes in February through August when days are longer and light levels are naturally higher. During the spring growing cycle, they finish in eight to nine weeks in northern climates and even faster in southern zones. This timing has been confirmed through five years of trialing.
Coral Creations Succulents will be available to growers in Canada through Nordic Nurseries and Ed Sobkowich Greenhouses beginning July 2018.
Don't miss Proven Winners' open house at the 2018 California Spring Trials from April 14 to April 19. Schedule your appointment here
For more information about Coral Creations, contact:
Public Relations, Proven Winners®
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