Daniels re-branded as Nature's Source

March 15, 2013
Written by Canadian Garden Centre & Nursery
Mar. 15, 2013 — Ball DPF has announced a new look for the plant food previously sold under the Daniels brand. The re-branded food will now be sold under the Nature's Source brand.

Nature's Source offers horticulture professionals the same no-risk guaranteed performance, and home gardeners the safe and effective plant food they already trust. The new brand will make its industry debut at spring trials this year.

"While we are proud of our heritage, we made this bold decision because we're expanding sales to our existing market segments and entering new ones. It was a good opportunity to start with a fresh name and a modern look for all our products and packaging," said Chance Finch, general manager for Ball DPF.

"We wanted to make it obvious, beginning with our nature's Source brand name, to know our products are sourced from natures. Growers, contractors and gardeners can be confident that our effective and unique formulations remain unchanged. We're excited about launching updated packaging for all our products, and especially the new ready-to-spray plant food for home gardeners."

The Nature's Source brand launch applies to each of the professional products formerly offered as Daniels Plant Food:
  • Nature's Source 10-4-3 Professional Plant Food
  • Nature's Source 3-1-1 Organic Plant Food
  • Nature's Source 10-4-4 Landscape Plant Food
In addition, Nature's Source is also offered for retail sale in three sizes. New for 2013 is the introduction of a hose-end attachment for a ready-to-spray option for the 32 oz retail size:
  • Nature's Source 10-4-3 Plant Food (Retail 16 fl. oz.)
  • Nature's Source 10-4-3 Plant Food (Retail 32 fl. oz.)
  • Nature's Source 10-4-3 Plant Food (Retail 64 fl. oz.)
The foundation of Nature's Source formula is seed extract, a renewable source of plant nutrition that's effective on a multitude of crops, flowers and vegetables. The easy-to-use liquid mixes instantly with water, and its concentrated formulations make it an economical choice as well.

For more information, visit www.ballhort.com.

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