News
Marketing bootcamp for garden centres

Jan. 16, 2013, East Lansing, MI — Michigan State University Extension is offering a marketing class to help retail greenhouses and garden centres improve their marketing skills.

Dr. Bridget Behe with MSU’s department of horticulture will teach the four-hour, face-to-face course on Feb. 19 in Novi, Mich., and on March 12 in Grand Rapids, Mich.

The course is designed to:

• Improve and enhance sales skills to increase sales, especially of complementary products for add on sales
• Increase and refresh customer interaction skills to enhance sales
• Improve and refresh marketing knowledge of all levels of sales staff to increase knowledge about various customer segments and their needs or demands
• Enhance overall readiness to serve customers during the spring rush and increase customer satisfaction.

For more course information or to register, visit www.msue.edu.