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Marc’s monthly marketing tips: using QR codes

March 7, 2012  By Marc Gordon

marc_gordonMar. 7, 2012 — Quick response (QR) codes are those square images filled
with what appear to be a random scattering of dots. When scanned with a
mobile device, they can take you to a website, download an app, add a
contact, call a number, and more.

QR codes are becoming an essential tool for marketing campaigns of all
kinds. Here are five tips to help you get the most out of using them in
your own marketing:

  1. A number of websites can create a QR code for you for free (I like
  2. Give people a reason to scan your code. Offer a promotion or coupon.
  3. Think about where people will be when they see your QR code.
    There's no point in having one in a place where there is no cell or WIFI
    signal, or where people can't scan it, like on a poster in a subway car
    or on a billboard facing a highway.
  4. If the QR code takes people to your website, make sure your design is mobile friendly.
  5. Be aware of distance when people scane your code. The further they
    are, the larger the code will need to be. Typically a one inch QR code
    will be readable up to 10 inches away.

Marc Gordon is a professional speaker and marketing consultant. Get more marketing tips on his website,, and on his online show, at


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