Features Business Marketing
Marc’s monthly marketing tips: emails they open

May 16, 2012 — With all the email promotions and newsletters people get, getting them to open yours can be a challenge, even if they're expecting it.

Here are five tips to creating an email that’s more likely to get opened and read:

1. Have your name or company in the “from” field. Even if the recipient doesn’t know you, an email from a real person is more likely to get opened.
2. Make your subject line clear and to the point.
3. Avoid sending attachments or large images. It takes longer to download and may not display well on mobile devices. Instead, insert a link so the reader can download material if they choose.
4. Keep it short. A few short paragraphs is often all it takes. Insert links to larger articles and more information.
5. Use a third party email service. Sending large numbers of emails from your own computer could get you flagged as a spammer.

Marc Gordon is a professional speaker and marketing consultant. Get more marketing tips on his website, www.marcgordon.ca and on his online show, www.marctv.net.