Jan. 3, 2013, Columbus, OH — OFA (The Association of Horticulture Professionals) has launched the official central reservation website for the 2013 California Spring Trials to be held April 6-11.
Jan. 3, 2013, Columbus, OH — OFA (The Association of Horticulture Professionals) has launched the official central reservation website for the 2013 California Spring Trials to be held April 6-11.
This year more than 30 companies are exhibiting at 19 locations. Attendees can arrange appointments through the website to create personalized itineraries which can be printed or viewed via a mobile site. There is no fee for attendees to use the service.
The website was developed by OFA and Clarity Connect, a leading provider of technology and marketing solutions.
The California Spring Trials is an annual weeklong event held at various locations throughout the state. The event is a launching ground for some of the newest plant varieties, signage and packaging products, and merchandising programs and concepts. In addition, many locations include PGR experiments, outdoor trialling, and technical information and help.
The event includes many of the leading plant breeders, growers and suppliers showcasing their plant varieties and new products. Formerly known as the “Pack Trials,” attendees use the occasion to get an early look at products and to learn directly from producers the recommended growing and retail strategies.
At least two organized group tours are available this year. Information is available on the Spring Trials website.
Print this page
