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Lendway buys tulip producer Bloomia

Bloomia is said to be one of the largest producers of fresh cut tulips in the United States.

March 6, 2024  By Greenhouse Canada

Specialty ag and finance company Lendway Inc. has acquired a majority ownership interest in Bloomia B.V., which is said to be one of the largest producers of fresh-cut tulips in the U.S.

Lendway’s subsidiary, Tulp 24.1, LLC acquired 100 per cent of the ownership interests of Bloomia for approximately US$47.5 million cash. Lendway now holds an 81.4 per cent interest in Tulp 24.1, LLC, and is its sole managing member. Werner Jansen, the continuing CEO of Bloomia, is the subsidiary’s only other member.

Originally founded in the Netherlands, Bloomia now nurtures over 75 million stems annually. The company operates from three locations in the U.S., Netherlands, and South Africa, and has a strategic partnership in Chile.


“We are thrilled to acquire this incredible business, which is an excellent fit within our specialty agriculture and finance strategy,” said Mark Jundt, chair of Lendway’s Board of Directors. “We believe this transaction will bring significant value to our stockholders, with strong growth potential on the horizon. The addition of the Bloomia management team brings highly talented and motivated personnel who are capable of further growing its industry-leading operations. With this acquisition complete, Lendway will continue to explore additional growth and acquisition strategies in our existing and adjacent industries in keeping with our relentless focus on growing stockholder value.”

“Our passion for cultivating world-renowned tulips remains steadfast as we embark on this new capital partnership,” Bloomia CEO Werner Jansen added. “While our heritage lies in the Netherlands, our global perspective drives us to embrace this new chapter wholeheartedly. We are confident that together with Lendway, we will reach new heights and continue to flourish in the floral industry.”

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