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Lamp’l is OFA Short Course keynote speaker


May 9, 2012
By Dave Harrison

May 9, 2012, Columbus, OH — How to find and influence today's consumer
will be the focus of the keynote presentation during the OFA Short
Course.

May 9, 2012, Columbus, OH — How to find and influence today's consumer will be the focus of the keynote presentation during the OFA Short Course.

TV personality Joe Lamp'l will be at the podium for his "Can You Hear Me Now? Voices from Beyond the Greenhouse" presentation on Sunday, July 15 at 8 a.m.

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Lamp'l, a.k.a. joe gardener®, will share strategies to reach today's consumers and what to say when you do. Joe will take a look at the products and services we sell, and offer a valuable consumer perspective that challenges product relevance, marketing messages, and if we are even using the right vehicles.

With his eyes and ears on today's home gardener, Lamp'l helps homeowners succeed with a wide variety of home garden projects.

You can see and hear Lamp'l on "Fresh from the Garden" on the DIY Network, "GardenSMART" on PBS, and his latest series, "Growing a Greener World," also on national public television. He also shares his know-how on NBC's Today Show, ABC's Good Morning America, and more.

Ball Horticultural Company is sponsoring Lamp'l's participation.

This year's Short Course will take place on July 14-17 in Columbus, Ohio.


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