IUNU announces brand refresh
March 1, 2022 By IUNU
IUNU has announced a brand refresh to coincide with recent expansion of the company.
IUNU recently completed acquisitions of Artemis and CropWalk. Both of the newly acquired sides will be integrated fully into IUNU’s offerings under new names.
Artemis will join LUNA AI, IUNU’s core computer vision and artificial intelligence system, as a part of the LUNA Platform under the new name LUNA CMP (cultivation management platform). LUNA CMP is a software platform designed to increase accountability and visibility of an operation by managing all cultivation processes in one place, leading to more accurate sales forecasts and better operational efficiency. Adding LUNA CMP to the LUNA platform allows growers the opportunity to fully integrate LUNA CMP and LUNA AI systems.
CropWalk is now part of IUNU Advisor, the company’s team of expert horticulturalists who specialize in working with growers to reduce current and future operational risk. With Advisor, growers can evaluate current processes, create plans for the future, and train their team on best practices related to cultivation. The company currently offers support in the areas of plant physiology, irrigation, climate control, food safety and compliance, IPM, and plant nutrition to growers using LUNA platform.
Overall brand updates include:
- The company’s core product LUNA is now LUNA AI
- Artemis cultivation management platform (CMP) is now LUNA CMP and is part of the LUNA platform
- CropWalk is now Advisor and will expand the expertise of the IUNU horticultural team to include integrated pest management specialists and vine crop specialists
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