News Business Retail Trends
IPM Essen organizers announce show in 2022

After a break due to the pandemic, tradeshow IPM Essen has announced its return.

Scheduled for Jan. 25-28, 2022, the event returns to Messe Essen, Germany, to focus on one topic in particular: sustainability.

“The horticultural industry must make itself fit for the future in order to meet today’s demands. Regardless of the pandemic, climate change continues to concern us. Sustainable solutions must be presented and discussed. The next IPM ESSEN is more than overdue, because we need this international communication platform as an important innovation driver,” says IPM advisory board chairwoman and president of the Landesverband Gartenbau NRW e. V. Eva Kähler-Theuerkauf in the release.

Trade show organizers also point out how the pandemic raised interest in gardening as as a green oasis, and how “self-sufficiency in fruits and vegetables is also back in fashion – especially among the younger generation. At the same time, consumers are developing an ever greater eco-consciousness.”

With climate change and environmental protection on consumers’ minds, “packaging in horticulture” will be a key theme for the show. “In addition to products made from recycled plastic, the focus is also on plastic alternatives and reusable systems.”

Visitors can also explore additional retail trends and POS concepts, and make use of the IPM Discovery Center, guided tours and a Speakers’ Corner and more. Other highlights include the Infocenter Horticulture, the BGI Trade Center, the Green City with live floristry and the start-up area of the “Young Innovative Companies.”

IPM Essen is also planning the return of the International Horticultural Forum, the future congress GaLaBau Ausblicke, the series of lectures on the EU campaign “Green Cities for a Sustainable Europe,” floricultural competitions, a career forum and a Training Day.

Photo credit: IPM Essen

Travel and accommodation

Travel and accommodation for the show should be easy, adds organizers.

“Tests, vaccinations and a comprehensive hygiene concept allow trade fairs to be held safely again. We have the claim to confirm our position as the world’s leading trade fair and continue to orient our trade fair planning to the international market,” explains Oliver P. Kuhrt, managing director of Messe Essen. “…due to its cutting-edge subject matter and the communication needs of the industry, (we) will be able to build on the successes of previous years.”

“We are again experiencing a very high level of willingness to participate in IPM ESSEN 2022 in all exhibition sectors. Especially now, the industry needs a platform for innovations and personal exchange,” says Sabina Großkreuz, business unit manager marketing at Messe Essen.

Exhibitors from Germany and abroad have already confirmed their participation. According to the release, among them are joint presentations from Belgium, Costa Rica, Denmark, France, Great Britain, the Netherlands, Poland, Spain and the United States.

“We really missed IPM ESSEN this year. It is simply the most important trade show for us in the field of winter-hardy nursery stock, ornamental plants and perennials. We have already reserved our British joint stand for next year and look forward to seeing our customers and partners again,” says Pat Flynn, trade association manager at the Commercial Horticultural Association.

Information on booth registration is available at: https://www.ipm-essen.de

Source: IPM Essen