Greenhouse Canada

IKEA releases 2011 design trends in catalogue

August 10, 2010  By Amanda Ryder

Aug. 10, 2010 – Want to know what interior trends will be hot in 2011?
IKEA, one of the world's most popular home furnishing retailers,
released its annual catalogue for 2011. Here are the styles and design
concepts on offer from the company.

Aug. 10, 2010 – 2011 marks the 60th year that the IKEA Catalogue has landed on the
doorsteps of eagerly awaiting shoppers. Over the last six decades, IKEA
has unarguably had a profound impact on the accessibility of great
design for the masses by providing affordable inspiration for what a
better life at home looks like. Each year, the in-house design team
along with some of the world's leading design talent, manage to trend
forecast and develop a range that not only appeals to Swedes, but that
is relevant to consumers in over 50 countries across the globe.

"At IKEA we do our best to stay ahead of the curve by placing our
focus on design forward, functional products with broad appeal" says
Thom Kyle, Marketing Manager, IKEA Canada.
"Each year we refresh about a third of our range, introducing new,
affordable products in a diverse collection of styles for every home."


This year, for the first time, IKEA Canada
is set to make the 2011 IKEA Catalogue available to customers via an
iPhone application. This will allow users to simply flip through the
pages of the catalogue on an iPhone and discover products for every
area of the home, from kitchens and bedrooms to living rooms.

In addition to thousands of fabulous everyday solutions that will
bring fresh ideas for every home, four new trends can be pulled from
the pages of this year's Catalogue. Blue, Architectural, Folkloric and
New Utility

BLUE – Blue is making waves in 2011 as the trend colour of the year
with shades crossing the spectrum from turquoise, indigo and cobalt to
the deepest navy. Any home can be infused with a sense of calm and
depth that blue evokes.

ARCHITECTURAL – Sculptural pieces of furniture and accessories with
clean lines and graphic shapes are a current design favorite.
Contemporary pieces in white or even punchy red are the essentials of
modern elegance.

FOLKLORIC – The new haute folk style is a reinterpretation of ethnic
and global influences. Simple shapes come to life with embellishment,
such as embroidery and other hand-sewn details. Flowers, birds, and
fruit are the prominent motifs in this charming look.

NEW UTILITY – This industrial style, popularized by people living in
reclaimed spaces, is all about utility chic. Exposed parts and simple
materials like wood, and steel define the look. Pieces of artwork that
reference vintage signs are an inexpensive way to add personality and a
sense of history to a room.

Check out a digital copy of the 2011 catalogue here.

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