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How consumers shop differently today

February 27, 2009
By Time magazine

Feb. 27, 2009 – Consumers are thinking different in today's economy.
They are debating: What do I really want, versus what do I really need?
Shoppers are wondering if they can afford
the plasma television now of if they should save that $2,000, in case I
laid off tomorrow? Retail expert Paco Underhill discusses the consumer
mindset with Time magazine. READ MORE

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