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Home Depot grows its own Black Friday


March 22, 2011
By Amanda Ryder

March 22, 2011 – The Home Depot has announced it will implement its second
annual Spring Black Friday event, a weekend of regional door buster
values in preparation for spring, the company's biggest selling season.

March 22, 2011 – The Home Depot has announced it will implement its second
annual Spring Black Friday event, a weekend of regional door buster
values in preparation for spring, the company's biggest selling season.

Like the traditional Black Friday that occurs the day after Thanksgiving
to unofficially start the holiday shopping season, The Home Depot's
Spring Black Friday marks the start of home improvement's busiest
shopping season. In preparation, the Company announced in February that
it would hire and train more than 60,000 seasonal associates ahead of
the first of four Spring Black Friday events.

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Spring Black Friday will be implemented on a market-by-market basis
based on climate by geography. During four different weekends in spring,
prices on many of the most sought after spring products will be
significantly reduced including: a variety of live goods and lawn care
products, outdoor power tools, eco-friendly gardening products, and
outdoor patio and grills.

The first of four weekends will be in select warm weather markets beginning Thursday, March 17 through Sunday, March 20 or while supplies last. Consumers can find participating store locations on homedepot.com.

"Spring is our Christmas," said Craig Menear,
executive vice president for merchandising. "As consumers continuously
look for ways to affordably improve the appearance of their homes, we
want to give them the best value possible to meet all of their indoor
and outdoor needs."

In addition to the store event, The Home Depot will celebrate every
Friday this spring with Black Friday-type offers on Facebook from March 18
through the end of May. Customers who "Like" The Home Depot on Facebook
will learn about these exclusive values right on the fan page, http://facebook.com/homedepot.
These special buys will be available on Facebook only and will feature
prices that are 50 to 75 per cent off regular prices on a variety of
gardening and lawn care products as well as patio, cleaning and decor
items. All values will be different than the offers available in stores
and on homedepot.com.


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