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Hazera’s newest tomato: how sweet it is


September 19, 2013
By Dave Harrison

Sept. 19, 2013, Brorim, Israel — Hazera Genetics, developers of cherry
tomatoes, cluster tomatoes and seedless watermelons, has achieved a new
milestone with the development of the exceptionally flavourful Maggie
gourmet tomato.

Sept. 19, 2013, Brorim, Israel — Hazera Genetics, developers of cherry tomatoes, cluster tomatoes and seedless watermelons, has achieved a new milestone with the development of the exceptionally flavourful Maggie gourmet tomato.

Maggie gourmet tomato seeds are now available to growers worldwide.

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“The Maggie gourmet tomato is the result of six years of our painstaking work using traditional cross-breeding techniques,” said Gadi Ben Ariel, PhD, School of Agriculture, Hebrew University.

“We succeeded in creating a tomato that has a Brix sweetness rating of 5.5, compared with the average tomato’s rating of one or two. This is truly a snacking tomato that can be featured raw.”

5701_hazera_maggie_tomatoMaggie gourmet tomatoes have firm body and rich aroma to go along with their perfect balance of sweetness and acidity. This was confirmed in a blind taste test of people who rated themselves “tomato snackers” – consumers who enjoy the taste of raw tomatoes.

Maggie has been very well received in supermarkets across Israel, which is quite an accomplishment in a country that brags the highest per capita consumption of tomatoes worldwide.

Chefs have been featuring Maggie in their restaurants, to great acclaim from their patrons.

“Maggie seeds are now available for sale worldwide. They’re compact, high-yield plants that are disease resistant, offering growers improved yield per hectare,” said Yaron Giras, senior tomato product manager with Hazera.

“Combined with a long shelf life and superior marketability due to their great flavour, Maggie tomatoes offer considerable value across the supply chain.”

ABOUT HAZERA

Hazera Genetics is a leading global player in breeding, production and marketing of innovative hybrid seeds of vegetables and field crops.

It is part of the Vilmorin Group, enhancing its product portfolio and extending its global market reach.

Hazera is active in more than 60 countries through subsidiaries in Spain, Turkey, Greece, China, Brazil, Mexico and the United States.


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