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‘Happiness in Bloom’ transforms major Toronto square

October 2016 – Thousands of Torontonians enjoyed a sampling of floral delights one day this past summer, all courtesy of pickOntario.

Yonge-Dundas Square was transformed into a beautiful floral haven.

“Happiness in Bloom was created to make people smile, remind them how beautiful nature is, and increase awareness of Ontario-grown flowers and potted plants, and we did just that,” said Jesseline Gough, marketing coordinator at pickOntario.

“We continued our pay-it-forward idea and gave each person two flowers – one to brighten their day, and one to give to a friend, a colleague, or a total stranger.”

PickOntario, a popular program of Flowers Canada Ontario, took this event to a whole new level and gave Torontonians the full “Happiness in Bloom” experience, which included:

• A Flower Wall: A 10×10 floral art installation made up of fresh Ontario flowers.
• A Flower Tag Station: Where guests were invited to write a personalized message on the tag of the flower they gave away that same day.
• A Flower Crown Bar: Where a flower expert was available to assist guests as they created their personalized flower crowns.
• A Social Photo Print Station: A custom photo experience for participants to share online, and many of them did.

PickOntario has posted a video of the event at https://vimeo.com/179803740.

Some 25,000 cut gerberas were distributed.