Features Business Grower Profiles
Greenhouse Canada Online: April 2008

MARKETING AND MERCHANDISING… AND A GOAT WALK

MARKETING AND MERCHANDISING… AND A GOAT WALK
Plants don’t sell themselves. Great products still need a little push and a lot of creative merchandising. “The marketing side is every bit as important as the growing side,” says Edwin Jewell, owner of Jewell’s Country Market in Marshfield, Prince Edward Island. “We are all retail here. Nothing is wholesale.”

Jewell launched his market garden business with a roadside stand in 1998. The following year, he built a 5,600-square-foot building and added a dairy bar, gift shop and produce section. The next year he ventured into the greenhouse business with a 20' x 48' temporary structure. “It did very well,” he explains, “so I built two greenhouses and brought in plants.”
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WHERE’S  MY GST REFUND
Changes implemented by the Canada Revenue Agency (CRA) last year could be holding up your Goods and Services Tax (GST) refund.
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FULL STORY ONLINEFEEDBACK AND PRODUCTIVITY
There are many different types of employee appraisal forms in use today. Although it takes time to develop a form specific for your operation, the results are worth the effort.
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GROWERS ON THE CUTTING EDGE
What started out four years ago as a single game of shinny for some mid-winter fun has blossomed into a significant day-long tournament fundraiser. Oh, and it’s still a lot of fun.
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