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Government of Canada launches Canada Brand refresh for agriculture and agri-food products in international markets

The Government of Canada has unveiled a refresh of the Canada Brand program, plus a digital toolkit to help Canadian agriculture and agri-food businesses showcase their products in global markets.

More modern, flexible, easy-to-use and optimized for digital platforms, the updated Canada Brand program responds to new market realities in today’s digitally-driven marketplace. The strategy and tools are free to use, and were developed in collaboration with industry and provincial governments, through focus-testing, research, and consultation meetings.

The Canada Brand program offers members:

• A new logo, modernized graphics and branded taglines
• A revamped marketing toolbox
• Video content; animated graphics, GIFs and digital stickers
• Refreshed marketing messaging
• A revitalized photo library
• A revamped client portal system (for member registration and access to brand assets)

Export-ready companies can sign up for free for the Canada Brand program to gain access to the revamped marketing toolbox, optimized for today’s digital-first business environment. Given the rise of protectionism, the impact of geopolitical factors, and the increased risks faced by Canadian agriculture and agri-food businesses, it’s more essential than ever to proactively and deliberately diversify our export markets.