Greenhouse Canada

News Business Management Marketing News Trends
Government of Canada launches Canada Brand refresh for agriculture and agri-food products in international markets

The Canada Brand for Canadian agriculture and agri-food products was launched in 2006 by Agriculture and Agri-Food Canada.

February 14, 2023  By The Government of Canada

Example of a trade show exhibit set-up using Canada Brand. (Source: The Government of Canada)

The Government of Canada has unveiled a refresh of the Canada Brand program, plus a digital toolkit to help Canadian agriculture and agri-food businesses showcase their products in global markets.

More modern, flexible, easy-to-use and optimized for digital platforms, the updated Canada Brand program responds to new market realities in today’s digitally-driven marketplace. The strategy and tools are free to use, and were developed in collaboration with industry and provincial governments, through focus-testing, research, and consultation meetings.

The Canada Brand program offers members:

  • A new logo, modernized graphics and branded taglines
  • A revamped marketing toolbox
  • Video content; animated graphics, GIFs and digital stickers
  • Refreshed marketing messaging
  • A revitalized photo library
  • A revamped client portal system (for member registration and access to brand assets)

Export-ready companies can sign up for free for the Canada Brand program to gain access to the revamped marketing toolbox, optimized for today’s digital-first business environment. Given the rise of protectionism, the impact of geopolitical factors, and the increased risks faced by Canadian agriculture and agri-food businesses, it’s more essential than ever to proactively and deliberately diversify our export markets.

Print this page


Stories continue below