
News
Gift card buyers seek a personal touch

September 8, 2008
By
Amanda Ryder
Sept. 8, 2008 – Gift cards continue to gain favor as a practical gift-giving
alternative. But to attract buyers, more retailers need to provide
the option to personalize gift cards, according to a study to be
released next week by the National Research Network. Brandweek.com reports. | READ MORE
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