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Garden & Floral Expo speakers announced


May 6, 2009
By Amanda Ryder

May 6, 2009 – Three of the most dynamic presenters of business, sales and marketing in the nursery trades will headline the speaker lineup for the Garden & Floral Expo's Garden Centre Symposium.

Three of the most dynamic presenters of business, sales and marketing
in the nursery trades will headline the speaker lineup for the Garden
& Floral Expo's Garden Centre Symposium.

Scheduled for Monday, Oct. 19, 2009, this educational event for garden centre and nursery business professionals will feature Tom Shay, Kip Creel and Jeff Morey.  It is being held at the Toronto Congress Centre, Toronto, Ontario, Canada as part of the Garden & Floral Expo trade show.
 
Tom Shay of Profits Plus is well-known as a fourth-generation business owner, author, columnist, business coach and speaker. He shares and teaches from his frontline experience to challenge attendees with proven methods of building business with existing customers, increasing their overall return on investment and having fun at the same time.

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As president of Standpoint Marketing Research, Kip Creel brings invaluable information on shifting demographics and how the different expectations of Generation X & Y shoppers are shaping the garden centres of the future.  His insights will help retailers to create the innovative programs that will drive incremental sales gains.

As the publisher of several industry magazines and producer of the Independent Garden Center show, Jeff Morey knows that independent garden centre retailers cannot allow themselves to be comfortably content. His messages will reinforce the need for the industry to keep pushing the edge of the envelope with great merchandising, superior product selection and uncompromising quality.


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