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Fluence welcomes horticultural veterans

December 31, 2019  By Fluence (edited)

Ron DeKok and Tom Lambe (Source: Fluence)

Horticultural LED lighting manufacturer, Fluence by OSRAM (Fluence), has appointed Ron DeKok as vice president of sales for the Americas.

Dekok was Signify’s previous director of North America for horticulture LED solutions. Prior to that, he held sales leadership, product marketing and management roles with Albaugh Inc., Agrium Advanced Technologies and Aldershot Greenhouses.

“Ron’s knowledge and expertise in the horticultural space is incomparable,” said David Cohen, CEO of Fluence. “We’re honoured to welcome him to the Fluence team and to inject his experience into our expanding global horticulture footprint.”


In his new role, DeKok will be responsible for maintaining and accelerating Fluence’s rapid growth in cannabis and commercial agriculture lighting in the Americas.

DeKok’s appointment follows the recent addition of Thomas Lambe to global vice president of operations for Fluence. In his role, Lambe is responsible for overseeing day-to-day operations for Fluence, including manufacturing operations, facilities management, client satisfaction and supply chain management for all locations.

Based in Austin, Texas, Lambe joins Fluence after previous leadership roles with Greene Tweed, Veeco Instruments and Freescale Semiconductor, including broad experience developing global manufacturing footprints in high growth environments.


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