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Flowerful BC Pick Local campaign unveiled


April 7, 2014
By Canadian Garden Centre & Nursery

Apr. 8, 2014, Victoria — British Columbians are being encouraged to pick local
when shopping for plants and flowers throughout the year, and to enjoy
the high-quality buds and blooms while supporting B.C.’s economy.

The United Flower Grower Cooperative Association is using $62,500 in
provincial funding to promote its “Flowerful BC Pick Local” brand in a
variety of ways, including signage for delivery vehicles.

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The vehicles are used to transport B.C. flowers from growers and buyers
and will proudly display the logo with its “pick local” message.

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The funding is also supporting a pilot in-store promotion project in
eight Thrifty Foods stores in the Lower Mainland, Victoria and Nanaimo.

The stores are using colourful signs, labels and stickers to help shoppers easily identify locally grown flowers and plants.

The campaign is encouraging British Columbians to support the B.C.
growers who produced more than 92 million cut flowers and 120 million
plants in 2012.

“Whether people are looking for seasonal specialties, plants for the
yard or indoors, or fresh flowers for a friend or loved one, they can
choose B.C. grown products,” said Minister of State for Tourism and
Small Business Naomi Yamamoto on behalf of Agriculture Minister Pat
Pimm.

“That decision adds something special to their purchase, it supports B.C. jobs and communities.”

B.C. grows more than 250 types of flowers and plants, with local products available throughout the year.

The United Flower Growers operate the oldest and largest live flower
auction in North America. The auction takes place three days a week,
year round.

“We want B.C. consumers to know a great proportion of flowers they buy
in local stores are grown right here in our province, and this campaign
will help consumers pick fresh and local plants and flowers,” said
United Flower Growers CEO Bob Pringle.

“B.C. growers are known by wholesalers and retailers throughout Canada and
the U.S. for producing the finest quality cut flowers and potted
plants. This program will help consumers know that too.” 

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The Buy Local
program offers successful applicants matching funds up to $100,000 to
launch or expand local food marketing campaigns as part of a $2 million
B.C. government effort to promote B.C. foods and agriculture products.

Building the local market for B.C. products is a key commitment of
government’s Agrifoods Strategy, a component of the B.C. Jobs Plan, to
lead the agrifoods sector growth into a $14-billion-a-year industry by
2017.

The provincial government’s Buy Local program is administered by the Investment Agriculture Foundation of B.C.


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