Flower growers get AgriMarketing boost
April 15, 2014, St. Catharines, Ont. – Flowers Canada Growers (FCG) will
use $80,000 in AgCanada funding to help expand sales in the U.S., as
well as increase their domestic market share.
April 15, 2014, St. Catharines, Ont. – Flowers Canada Growers (FCG) will use $80,000 in AgCanada funding to help expand sales in the U.S., as well as increase their domestic market share.
Parliamentary Secretary Pierre Lemieux made the funding announcement on behalf of Agriculture Minister Gerry Ritz.
FCG will promote Canadian floral products through participation at industry trade shows, the development of an export guidance manual and through sales missions to target markets.
“This investment will help the floriculture industry better promote their products internationally, boost export sales and grow the industry as a whole,” said Lemieux.
This grant will help FCG expand their market and boost exports to the United States, which will help create jobs in Canada. It will also increase Canadian consumer access to a wide variety of competitively priced indoor plants and cut flowers.
Floriculture is an important part of the horticultural industry, with more than 1,900 growers producing 28 per cent of the Canadian horticultural production. Last year, Canadian floriculture exports were $265 million, with 98 per cent of exports going to the United States.
This investment is made through the Market Development stream of the federal AgriMarketing Program, a five-year, $341 million initiative under Growing Forward 2.
“We are very grateful for the funding that our association receives from the AgriMarketing program to promote our sector,” said FCG executive director Dean Shoemaker.
“We have utilized this program for a number of years and it has helped us grow our markets of high-quality Canadian plants and flowers throughout North America.”