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Florist North America makes official name change

Florist North America has officially changed its name to HilverdaFlorist North America.

In 2019, ornamental breeders Hilverdakooij and Florist Holland announced a merger, forming company HilverdaFlorist B.V.

“With this step we strengthen our position in the North American market,” says the release. The company offers a range of young plant material in Gerbera, Dianthus, Echinacea, Alstroemeria, Salvia and Hellebores for cut flowers, as well as potted plants.

Sjaak Sijm, manager at HilverdaFlorist North America, explains, ‘This name change emphasizes the strong partnerships that HilverdaFlorist has in the North American market. In Canada we partner with two rooting stations, in Ontario and British Columbia, this gives us the opportunity to sell and deliver rooted plant material from our complete assortment directly to the Canadian growers.’

The headquarters of HilverdaFlorist is located in the De Kwakel, The Netherlands. Other companies that are part of the HilverdaFlorist group are: HilverdaFlorist Colombia (Colombia), Murara Plants (Kenya), KF Bioplants (India) and HilverdaFlorist North America (Canada).